By Leighton at Bytova · Updated 20 October 2026
Start with the customer
Describe who you serve, what they need and the main question your website should answer. Pick one primary action such as an enquiry, booking or purchase.
Gather the essentials
Bring your business description, accurate contact and service information, brand assets you have permission to use and any existing website. You can leave private account access out of the initial brief.
Choose the useful pages
List the services or products, common questions and trust information a customer needs before choosing. Focus on what helps them decide rather than adding pages for their own sake.
Agree the project boundaries
Discuss pages, content responsibilities, integrations, revisions, accessibility checks, hosting, recurring provider costs and handover. A written quote should make the deliverables and approval stages understandable.