By Leighton at Bytova · Updated 20 October 2026
Look at the customer journey
Can a new customer understand your offer, find essential information and take the next step? Write down the first point where a customer might get stuck.
Look at repeated admin
Choose a task you repeat, list the current steps and identify where information gets copied or forgotten. Use fictional examples when discussing customer workflows.
Look at everyday technology
List the devices, accounts and shared files that help you operate. Note recurring problems, ownership and backup responsibilities. Start with the issues affecting work most often.
Choose one result to improve
Turn the priority into a short brief: the current problem, the people affected, the desired result and the constraints. Leighton can then discuss the right mix of IT, website, content or workflow work.